Seventh Generation Laundry Detergents

It’s become pretty much second nature for most of us to simply pull out the conventional cleaning products that have become part of our regular household arsenal when the time for spring-cleaning comes around. But while they seem to be super at what they claim to be able to do: clean, degrease, disinfect, polish or deodorize, the toxic chemicals found in many conventional cleaning products—while safe in small doses—may potentially do more harm than good in the long term. Many can cause irritations to the eyes, skin and even respiratory system and worse still, they pollute our water supply and environment. Some are even carcinogenic. 

One way to better protect your family, home and the environment is to start studying the ingredients lists of the products you’re purchasing. While conventional manufacturers don’t always reveal the full list of their ingredients, many ecological, organic producers make it a point to do so. Look for sustainably manufactured products containing safe, non-toxic, biodegradable and naturally derived ingredients. 

In the laundry room, take Seventh Generation’s range of natural laundry powders, liquid detergents (including hypoallergenic baby formulations) and fabric softeners a spin. They use plant-derived cleaning agents and enzymes to clean, and plant-based softeners and essential oils to soften and freshen clothes. 

What we love about Seventh Generation's range of detergents is that they are uniquely packaged in an innovative recyclable or compostable bottle, made from 100% recycled fiber. The entire packaging system uses 66% less plastic than a typical 100 oz. 2X liquid laundry detergent bottle – and delivers the same number of loads! 

Seventh Generation is available at SuperNature Forum and online.